getting to know you

We’ll first take some time to learn about you, your company, and your business. Here are a few questions we’ll dive into:

  • What is your business all about?
  • What makes your product/service different from the rest?
  • What’s the story behind your business name?
  • What’s the culture like around the office?
  • What type of logo are you looking for? Icon-based, word-mark, custom illustration, custom font…



We’ll take what we’ve learned about your company, and explore your market/industry. We’ll take a look at the major players—what they’re doing well, and how we can take your logo a step further.

Understanding your market, your goals, and preferences, is essential to crafting a winning logo design.



A typical logo design project will include an initial 4-6 logo design concepts, which will generally require 5 to 7 business days to complete. Each concept will be unique in design. 

We’ll present the completed concepts to you and your team in a PDF format. We’ll usually have a favorite of the bunch, so don’t be shy to ask which sample we love the most.

If a few more concepts are required to hit the mark, no problem, we’ll regroup and work with you to ensure we ultimately provide a winning logo design.


meet your match

After you and your team select a logo design concept, we’ll further refine the logo by offering changes, if needed.

  • arrangement/alignment changes
  • color palette changes
  • basic graphical changes

all the file goodies 

Once approved, we’ll provide necessary files to complete various projects you may have lined up. Files will include:

  • AI
  • PDF
  • PNG (transparent background)

Simply forward these files to your vendor to complete your project.